Idea Forge
Research Project – Royal College of Art
Description
IDXF is an AI-powered digital platform connecting aspiring creatives for collaboration and discovery. It aims to build creative confidence and a community-led ideation space.
Problem
Early-career creatives (21-25) face isolation, job precarity, and underutilised skills post-graduation. Existing platforms don't support collaborative ideation. This gap hinders creative confidence and network growth among aspiring talent.
Solution
IDXF enables creatives to connect, collaborate, and publish their work, supported by AI matchmaking. The platform features an 'Explore-Match-Create' UX journey and an onboarding system guided by user interests. It also includes a community feedback mechanism and a publishing feature for completed works. This sustainable subscription model positions IDXF to help address a key gap in the creative economy.
My Role
Product Designer
Service Designer
Branding
Tools
Figma
Sketching
User Research
Business Model Canvas
Timeline
Dec 2024 - Ongoing
© 2025 Varun Srivathsan